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📊 utm_source · utm_medium · utm_campaign · utm_term · utm_content · GA4

UTM Builder

Free UTM parameter URL builder. Generate campaign tracking URLs for Google Analytics with utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Channel presets for Google Ads, email, and social.

✓ All 5 UTM params✓ Channel presets✓ History saved✓ Copy to clipboard✓ No signup
Channel Presets
Website URL*
utm_source*
utm_medium*
utm_campaign*
utm_term
utm_content
https://example.com/landing-page?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale_2024
What this tool does

Free UTM builder: generate campaign tracking URLs for Google Analytics 4 with all 5 UTM parameters

How UTM parameters work and best practices for campaign tracking

This UTM URL builder generates properly formatted campaign tracking URLs by appending UTM parameters to any destination URL. All five UTM parameters are supported. Utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Parameters are automatically URL-encoded so special characters and spaces are handled correctly. Channel presets for Google Ads, email, Facebook, Twitter, LinkedIn, and Instagram let you set the most common source/medium combinations with one click.

UTM parameters are read by Google Analytics 4 (and Universal Analytics) to populate campaign reports. Without UTM tags, direct and referral traffic attribution is often inaccurate. Google Analytics can misattribute email clicks as direct traffic and social media clicks as referral. Adding UTM parameters to every outbound marketing link gives you accurate attribution data for every campaign, channel, and piece of content.

FAQ

Frequently asked questions about UTM parameters and campaign tracking

What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell Google Analytics where your traffic came from. There are 5 UTM parameters: utm_source (identifies the platform, e.g. google, newsletter, twitter), utm_medium (identifies the marketing channel, e.g. cpc, email, social), utm_campaign (identifies the specific campaign, e.g. spring_sale), utm_term (identifies paid keywords, used for paid search), and utm_content (differentiates between links in the same campaign, e.g. banner_top vs banner_bottom).
Which UTM parameters are required?
Only utm_source, utm_medium, and utm_campaign are required for effective tracking. Without utm_source, Analytics can't tell which platform sent the traffic. Without utm_medium, you can't compare channels. Without utm_campaign, you can't compare campaigns. The utm_term and utm_content parameters are optional. Utm_term is mainly used for paid search to track which keyword triggered the ad, and utm_content helps A/B test different creative elements within the same campaign.
Do UTM parameters affect SEO?
UTM parameters don't directly affect SEO rankings. However, you should ensure your canonical tags point to the clean URL without UTM parameters to prevent duplicate content issues. Google Search Console and Google Analytics treat UTM-tagged URLs as separate pages in analytics but not in search indexing when canonical tags are properly set. Never use UTM parameters in internal links. They reset the session attribution and create unnecessary duplicate URL entries in your analytics data.
What's the difference between utm_source and utm_medium?
utm_source identifies the specific website or platform that sent the traffic. E.g. google, facebook, newsletter, best-tempmail. utm_medium identifies the category or type of marketing channel. E.g. cpc (paid search), organic, email, social, referral, banner. Think of source as 'which specific place' and medium as 'what type of channel'. For a Google Ads campaign: source=google, medium=cpc. For a Facebook post: source=facebook, medium=social. For an email campaign: source=newsletter, medium=email.
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